ACME — Design & Brand Agency
We craft brands that move culture forward.
A London-based design and brand agency for fashion labels, startups, SaaS products, and apps that refuse to blend in.
Strategic design that drives real business outcomes.
Brand Strategy
We distil your vision into a focused brand strategy — positioning, messaging, and visual identity that resonates with your audience and scales with your ambition.
Digital Product Design
From wireframes to polished interfaces — we design apps, platforms, and SaaS products that feel intuitive on day one and keep users coming back.
Creative Direction
We set the visual tone for campaigns, launches, and brand moments — art direction that captures attention and keeps your identity razor-sharp.
Selected work from brands we’ve helped define
From early-stage startups finding their voice to established fashion houses evolving for digital — every project starts with listening and ends with something worth talking about.
Maison Noir
Full rebrand for a Paris-based fashion label
We rebuilt Maison Noir’s visual identity from the ground up — new wordmark, colour system, packaging, and a digital storefront that tripled their online conversion rate in the first quarter.
Planck
Product design for a Series A fintech app
Planck needed a product experience that matched their ambition. We designed the end-to-end mobile app — onboarding, dashboards, transaction flows — and delivered a design system their engineering team could ship with confidence.
What we do, and how we do it differently
01.
Brand & Identity
From naming to visual systems — we build brand identities that feel inevitable. Strategy, logo, type, colour, tone of voice, and guidelines your team can actually use.
02.
UX & Interface Design
User research, journey mapping, wireframes, and pixel-perfect UI. We design digital products people genuinely enjoy using — then hand off clean files your devs will thank you for.
03.
Web Design & Development
Marketing sites, editorial platforms, e-commerce — we build fast, responsive websites on modern stacks. Every site ships with a CMS your team can manage without calling us.
04.
Packaging & Print
Tactile brand experiences that stand out on the shelf and in the hand. We design packaging, lookbooks, stationery, and print collateral that extends your brand into the physical world.
05.
Motion & Content
Brand films, social content, micro-animations, and campaign visuals. We create motion work that stops the scroll and gives your brand a living, breathing presence online.
06.
Design Systems
Scalable component libraries, token-based design systems, and documentation that keeps your brand consistent as you grow across teams, products, and platforms.
Kind words from people we’ve worked with
We measure success by the long-term relationships we build. Here’s what a few of our partners have to say about working with ACME.
“ACME completely reimagined our brand for the digital age. The response from our customers has been overwhelming.”
Eloise Marchetti
Founder, Maison Noir
“They don’t just deliver beautiful work — they challenge your thinking and push you somewhere better.”
James Whitfield
CPO, Planck
“Our rebrand with ACME led to a 4x increase in inbound leads within three months. The ROI speaks for itself.”
Priya Sharma
CEO, Volta Health
150+ Brands Launched. We’ve partnered with over 150 companies across fashion, SaaS, fintech, and consumer to build brands people remember.
12 Years Running. Founded in London in 2014, we’ve been quietly doing our best work for over a decade — no hype, just results.
The numbers behind the work
We’re not just a creative studio. We track the impact of every project and hold ourselves accountable to measurable outcomes.
Client retention & reach
92%
Client retention rate
Most of our clients stay with us for years. We build relationships, not just deliverables — and the work gets better every round.
40M+
End users reached
The products and brands we’ve designed have collectively reached over 40 million people across web, mobile, and retail.
Read how we helped Volta Health reach 2M users in 6 months. Read More
How we deliver
Research-led design
Every project begins with understanding your audience, your market, and your goals. We let data and insight shape the creative direction, not the other way around.
Iterative, transparent process
No big reveal at the end. We share work early and often, gather feedback, and refine in sprints — so you’re never surprised and always in control.
Read how we helped Planck ship their app in 8 weeks. Read More
About ACME
Who founded ACME and why?
ACME was founded in London in 2014 by a small team of designers and strategists who believed brand and product design should be inseparable. We started with fashion clients and grew into SaaS, fintech, and consumer tech — always keeping craft at the centre of everything.
What kind of clients do you work with?
We work with ambitious founders, creative directors, and product teams — from seed-stage startups to publicly traded companies. If you care about design and want a partner who does too, we’re a good fit.
Where are you based?
Our studio is in East London, but we work with clients worldwide. Most of our collaboration happens asynchronously with regular check-ins, so timezone has never been a barrier to doing great work together.
Want to know more? Get in touch at hello@acme-agency.eu. Contact Us
Tom Kendall, CEO Arcadia Studio
“We needed a brand that matched our ambition.”
“When we approached ACME, we were a scrappy startup with a product people loved but a brand that didn’t reflect who we’d become. Their team immersed themselves in our world — sat with our engineers, interviewed our users, studied our competitors.
What they delivered wasn’t just a new look. It was a complete strategic repositioning that gave us the confidence to raise our Series B. Our investor deck alone converted at twice the rate of the old one.
ACME are rare — they think like strategists and execute like artists.”
Tom Kendall, CEO Arcadia Studio
Ready to build something people remember?
Let’s start with a conversation
Tell us about your project, your timeline, and your goals. We’ll come back with honest thoughts on how we can help — no pitch decks, no pressure.
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